There are many ways of promoting your website using various social networking promotion techniques. But today I’m going to focus on Facebook’s “Group” pages.
If helps if you already have a facebook account with lots of friends who are likely to join your group if they get a personalise invite from you (I will explain this later on in this post). However, you don’t actually need ANY friends, because you can invite your entire email address book, or to selected email addresses. I will explain all this within the post.
Firstly you need to create a facebook group.
+ Create a Facebook Group
Choose a relevant group title, and add a brief but detailed description of what your website is all about.
There is a “Recent News” box in the group setup. You should use this wizely as people like to be kept up to date on important issues / news to do with a product, service, or website that interests them (presuming people who join do so because they are interested in the topic your website is based on). Make sure you keep this updated with all events and news to do with your site. Do not waste your time updating it with irrelevant information however; You are better off updating it less regularly than you should, whilst maintaining a quality news update which people will actually appreciate.
Upload a relevant image for your group. This may be your logo or advertisment banner which hopefully you will already have at your fingertips.
Now, when it comes to inviting people you have two options (or you can do both, of course).
You can manually select all of your existing Facebook friends, which may take you up to 5 minutes depending on how many friends you have, but it is definitely worth it. It is highly recommended that you choose to add a “Personal Message” to your invite… This ensures that your friends are invited properly, not just with a standard invite notice; it raises the chances of people accepting your invite.
Your second option is to invite via emal. Here you have two separate choices. You can either import your contacts and send the invite to everyone in your email address book, or you can manually add emails to a list. This is up to you, but the manual method will take a lot longer and will be somewhat tedious.
You should now be ready to publish your group and post an automated update message to your profile (which will be seen by all of your friends too, which is handy if they don’t check their invites), so don’t skip this process!
Now, sit back and watch your member list grow!
Check back here for part two of the Facebook promotion guide, where I will explain how you can convert those group members into active members on your website!
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