There are many ways of promoting your website using various social networking promotion techniques. But today I’m going to focus on Facebook’s “Group” pages.
If helps if you already have a facebook account with lots of friends who are likely to join your group if they get a personalise invite from you (I will explain this later on in this post). However, you don’t actually need ANY friends, because you can invite your entire email address book, or to selected email addresses. I will explain all this within the post.
Firstly you need to create a facebook group.
Choose a relevant group title, and add a brief but detailed description of what your website is all about.
There is a “Recent News” box in the group setup. You should use this wizely as people like to be kept up to date on important issues / news to do with a product, service, or website that interests them (presuming people who join do so because they are interested in the topic your website is based on). Make sure you keep this updated with all events and news to do with your site. Do not waste your time updating it with irrelevant information however; You are better off updating it less regularly than you should, whilst maintaining a quality news update which people will actually appreciate.
Upload a relevant image for your group. This may be your logo or advertisment banner which hopefully you will already have at your fingertips.
Now, when it comes to inviting people you have two options (or you can do both, of course).
You can manually select all of your existing Facebook friends, which may take you up to 5 minutes depending on how many friends you have, but it is definitely worth it. It is highly recommended that you choose to add a “Personal Message” to your invite… This ensures that your friends are invited properly, not just with a standard invite notice; it raises the chances of people accepting your invite.
Your second option is to invite via emal. Here you have two separate choices. You can either import your contacts and send the invite to everyone in your email address book, or you can manually add emails to a list. This is up to you, but the manual method will take a lot longer and will be somewhat tedious.
You should now be ready to publish your group and post an automated update message to your profile (which will be seen by all of your friends too, which is handy if they don’t check their invites), so don’t skip this process!
Now, sit back and watch your member list grow!
Check back here for part two of the Facebook promotion guide, where I will explain how you can convert those group members into active members on your website!
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I was thinking the success from a fan page would be better. What are your thoughts? are you able to feed info to your group page that will not appear on your personal page?
Robb
I have not experimented with Fan pages yet. I have only recently got into facebook promotion and have found that groups work really well, as you’re not limited to the number of invites and messages you can send out at once..
Jack
That’s a good method. However, you might want to try Facebook apps. If it is viral enough, the whole network will push traffic to you through the app. That’s the awesome nature of social networks–they gravitate hard towards high quality content/apps.
Hi! Thanks for your comment
I agree that Facebook Apps work very well
I intend to do a future guide on that so when the time comes, drop a comment! 
Thanks
Jack
Hi. I read a few of your other posts and wanted to know if you would be interested in exchanging blogroll links?
Thanks for taking an interest in the blog..
However, I’m currently not doing link exchanges I’m afraid!
You may purchase a 125x125px banner advert in the site-wide sidebar for very competitive rates, though! Click on one of the “Advertise Here” spaces for more info.
Thanks!
Jack
[...] = "#FFFFFF"; digg_skin = "Default"; digg_window = "new"; You may have read my last post on Using Facebook to promote your website; this is basically a follow up on that, only using Facebook in a different way for website [...]
I am trying to promote my website http://www.nascarin.com using Facebook’s all available options.
Thats some great information there, very informative thank you.
I really like the fresh perpective you did on the issue. Really was not expecting that when I started off studying. Your concepts were easy to understand that I wondered why I never looked at it before. Glad to know that there’s an individual out there that definitely understands what he’s discussing. Great job!
I have been trying to Gain access to this web site for a while. I was applying IE then when I tried Firefox, it worked just great? Just wanted to bring this for your attention. This is actually excellent site. I have a bunch myself. I really admire your layout. I know it is off theme but,did you make this design your self,or purchase from somewhere?
I have plenty of other members using IE, so I’m not sure what went wrong there? Either way, I don’t fancy doing any compatibility fixes in the name of IE – I hate it.
It’s actually not a custom template
there’s a backlink in the footer ^_^
Thanks for commenting ^_^
LOL,it amuses me there are people like u calling themselves “experts” on topics like this…..you dont know sh*t!!
Where did I call myself an expert? And since when do you have to be an expert to be observational?
I notice searching for “Final Fantasy Walkthrough”, your website is nowhere to be seen on Google.. Can’t compete with the big boys huh? You have to settle for ffxiv.. Hmm.
Whereas without calling myself or ever insinuating that I am an ‘expert’, I can hit page 1 on google for a prime keyword of “Webmaster Blog” – without the domain having any relevance.
Know what amuses me? People like you who think you know anything at all in life, when you can’t even speak your own language. So, allow me to demonstrate.
“LOL,it amuses me there are people like u calling themselves “experts” on topics like this…..you dont know sh*t!!”
Okay, so first mistake is, you need a space (thats a ” ” if you didn’t know) after commas. Second mistake is “amuses me there are” – should be “amuses me that there are”. “u” is a vowel, not a word. I think what you’re looking for there is “you” – three letters, remember. And as far as use of the ellipsis (…) goes, exceeding three full-stops / periods is incorrect. Then of course, there’s the obvious one that people like you never learn, is use of the apostrophe. Don’t is actually an abbreviation of “Do not”. Therefore you must use an apostrophe to represent the division between the two original words. Thus; “don’t”, not “dont”.
Go back to school, kid. Or at very least learn how to use a spell-checker.
LOL at your last comment at spell-checker. Anyway I think your website is awesome in matter that I actually find some answers here about FB promotion. It’s just that I’m still learning about IM so I don’t understand exactly your link that you provided at FB fan page creating, as it give us two option like page and official page (I’ve never use FB before, so I guess that doesn’t help either LOL).All in all you rock buddy! All best in the future!
Sag
Thanks
I can take criticism but not from someone who can’t even spell the insults he’s writing.
If you’re the owner of the product you’re marketing with a facebook page you may make an official page (I think, that’s new to me too since writing this it’s changed). But if you’re making a random non-business page as people do on facebook, you make a standard page
Cheers for stopping by
Chuckun
BTW, I found your website much interesting, I think I will browse a bit more here
Specially at your SEO Tips. Seem you know what you are doing.
There is a lot to learn in here.