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[SEO Tips] – Search Engine Optimised Images

Article written by Chuckun on the Webmaster / SEO Blog On June - 27 - 2010   |   Print This Post Print This Post

This SEO article will explain how to search engine optimise images, and how it can help drive traffic to your website.

Most webmasters do not realise it, but SEO can be implemented with images on your site, and it is a very good idea to do so.

Why? When users search for images and you have images of the searched description, you will more than likely receive at least one visit from that person.

How to SEO your images.

When displaying images on your website, generally you will have something that looks like:

<img src=”http://yoursite.com/path/to/image.jpg” />

Whilst this is fine for showing a picture to your already acquired audience, it’s not bringing you the full potential audience of those people who actually search for those images – even if you give the page a really good title!

So instead of having your standard picture code as shown above, give it an ALT attribute (alternate text).  The true purpose of this is for when the image cannot be displayed, it will show the alternate text instead to give the audience a rough idea of what the image was supposed to be..

BUT it’s true value to you – the webmaster – is how the search engines use it!

Using ALT text on your images allows top search engines like Google to apply a real title to the image.  Okay you might have a post title which the image is relevant to, but the image isn’t necessarily going to be named the same as your post.  So to name it accurately in the eyes of the top search engines, use the ALT attribute.

So how do I SEO my Images?

Well instead of using your standard “<img src=”http://yoursite.com/path/to/image.jpg” />” image code, use this:

<img src=”http://yoursite.com/path/to/image.jpg” alt=”The SEO Title of the Image” /> – obviously replacing “The SEO Title of the Image” with the relevant text to describe your image.  Keep it short though – a paragraph wont help you, think of it as naming a file, it just needs to be a title for the image, but a relevant one.

Now, go get recognised on Search Engine’s Image Searches now by implementing this handy SEO method!

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2 Responses to “[SEO Tips] – Search Engine Optimised Images”


  1. What should I do to obtain my web site for the top of google do I need to hire an seo organization or can I do it myself thanks for the help

  2. avatar Chuckun says:


    Hi!

    Hiring an SEO expert would probably be the quickest, and easiest way.. However, it really is not necessary to hire anybody to reach #1.

    If you have a highly competitive keyword then you might struggle without expert help, but again, it can be done yourself. I will be posting more SEO tips as time goes on so feel free to subscribe to the Webmaster Feed so you’re kept up to date.

    With all the tips I give and some self-improvisation you should have everything you need to get high up in the SERPs for whatever keyword you choose!

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