One of the biggest requests here is for SEO articles, so finally I’m going to start on the band wagon and give some useful tips to get your website high up in the SERPs (Search Engine Results Pages).
The first thing to realise with SEO is that you want to take full advantage of every possible place you can in terms of relevant keywords. This includes your URLs
Search Engine Optimising URLs
The first thing to understand with URLs / links is that if you can’t read them and get a small insight as to what the page is about, how will the Search Engines? Sure the crawlers will pick up the content on the page but they do take the URL keywords into account!
So, you want relevant keywords in your URL, not /page.php?id=1
Let’s say you have a website about vehicles. Each vehicle is listed under the categories for ‘type’ and ‘manufacturer’.
You have a page for a Ferrari F430 Spider under the category “Ferrari”. A search engine optimised URL for this would be something like:
chuckunvehicles.com/sports-cars/ferrari/ferrari-f430-spider.htm – See the hyphens (-) in between the words? It’s always a good idea to use hyphens in URLs. Why? Well simply to define your actual keywords… If you didn’t use hyphens, a search engine crawler may read this as “sportscars” and “ferrarif430spider” – See the problem? We want to define our keywords without mistake or misinterpretation!
Also, notice the order of the categories? It’s only sensible to make sure your categorised URLs are in a logical hierarchy! This shows search engines that the page is under ferrari, which is under sports-cars. You want to build understandable relevance with your URLs.
To create good SEO URLs without making each page individually you’ll need to know how to use Apache’s .htaccess file to retrieve the content.. I will write a post on .htaccess soon!
All the best with your SEO! Come back for more soon!
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Chuckun! Finally someone who know what SEO means! Good job, I hope to read other interesting articles by you as well I hope that many SEO gurus will disappears soon!!!
Thanks a lot. I saw many posts on this topic on the web but this was one of the most usefull.
Hi there YoGem
Thanks a lot for your kind words, it means a lot! My viewpoint on SEO is that it is a combination of common sense, mixed with knowledge of google.. I’ve never been taught SEO, or learnt SEO from anybody.. I have simply devoted my life to making my websites better and better and better… Through this I have come to see the true effects of trying different things with SEO!
I hope my articles help others out!
Thank you Mike! And you are most certainly welcome ^_^
Glad to know people are getting use from the blog!
The question is
What can be done to your base URL (such as mine) which is fairly
established and does not contain any keywords reference to my activity?
Well if you’re that worried about keyword density in your domain (personally I don’t think it’s necessary as content and titles means more than the domain), then you can setup a subdomain and 301 redirect it.
Example: I could do webmaster.chuckun.co.uk and have all my google ‘juice’ moved to there using a 301 redirect in HTACCESS
But I don’t bother. “Webmaster Blog” brings up chuckun.co.uk about 4th on google.com (which considering google’s own webmaster blog takes up #1 and #2 is pretty good) so I really don’t see that there’s any point in getting the perfect URL. Although that doesn’t mean that I wouldn’t bother if I could get perfect domains.