Webmaster Blog

This article will explain the best ways to utilise the Title tag of your web page effectively in terms of Search Engine Optimisation.

Right, assuming you know your targeted keyword, it is vital for it to be in the title element of your website. But where?

The biggest mistake of all is to think that only the homepage needs the main keyword.  WRONG!

You want your keyword(s) to be on every single page, along with the page’s header.  For these pages, you have a choice to make in terms of what you value more.  Having the keyword present in your title is one thing, but its position does matter.

If you want the main focus to be your main keyword, across every page, you must place it before the title of the current sub-page.   So for example, I would have  ”Webmaster Blog” at the beginning of the title on every page of this blog.

However, personally, I want the main target for my articles to be the content of each article rather than the general content of the site… So I put Webmaster Blog at the end of my Title tag.

This means that the main focus is on the keywords in my headers (as “SEO Tips” or “SEO titles” is what people will  be searching for, if they are to land on this page; so that is instantly given priority over “Webmaster Blog” in my opinion).

How to separate the page title vs. the site-wide title / keyword.

Now you’ll be wondering if there’s any distinct way of separating the two – well, not really.. But what I do know is Google prefers characters like “-” and “|” to separate page title segments.. Characters like “»” can be incorrectly displayed in title bars so it’s best to avoid them and stick to simple characters.

You can however, in the event that you’re using the page keyword then the main keyword (in that order!), you can also use the structure *Page Title* on *Site Title/Keyword*.

This has proven effective for me on a number of sites, but you really do need to just go with what you prefer, and experiment a little!

Good luck with your SEO!  Stay tuned for the next SEO article!

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