This article will explain the best ways to utilise the Title tag of your web page effectively in terms of Search Engine Optimisation.
Right, assuming you know your targeted keyword, it is vital for it to be in the title element of your website. But where?
The biggest mistake of all is to think that only the homepage needs the main keyword. WRONG!
You want your keyword(s) to be on every single page, along with the page’s header. For these pages, you have a choice to make in terms of what you value more. Having the keyword present in your title is one thing, but its position does matter.
If you want the main focus to be your main keyword, across every page, you must place it before the title of the current sub-page. So for example, I would have ”Webmaster Blog” at the beginning of the title on every page of this blog.
However, personally, I want the main target for my articles to be the content of each article rather than the general content of the site… So I put Webmaster Blog at the end of my Title tag.
This means that the main focus is on the keywords in my headers (as “SEO Tips” or “SEO titles” is what people will be searching for, if they are to land on this page; so that is instantly given priority over “Webmaster Blog” in my opinion).
How to separate the page title vs. the site-wide title / keyword.
Now you’ll be wondering if there’s any distinct way of separating the two – well, not really.. But what I do know is Google prefers characters like “-” and “|” to separate page title segments.. Characters like “»” can be incorrectly displayed in title bars so it’s best to avoid them and stick to simple characters.
You can however, in the event that you’re using the page keyword then the main keyword (in that order!), you can also use the structure *Page Title* on *Site Title/Keyword*.
This has proven effective for me on a number of sites, but you really do need to just go with what you prefer, and experiment a little!
Good luck with your SEO! Stay tuned for the next SEO article!
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Correct, in fact the best are *Page Title* or *Site Title/Keyword*. For some websites will be perfect just to have the *Page Title* for some others will be necessary also to recall many times the *Site Title* as a real keywords so it will be useful to have also the *Site Title, Page Title*.
The best characters for separating the website title from the page title should be a “,” or a “-”. Am not for a “|” but I know that’s almost loved by almost all the search engines. I usually use the “-” but lately I am trying if that a “,” is better.
Personally I use – and | for different websites.. I tend to use “-” on entertainment websites, and | on informative websites..
Don’t ask me why, I’m not sure.. I just think the block-style of “|” looks better for serious sites, and – for more lose sites..
This article is priceless, I seriously appreciated it, I’ll be back for much more!
My experiment with position of keywords within the title tag, I have found out that there is no MAJOR difference where the keyword appears. Also the “-” and “|” actually indexes phrases separately.
Hmm, well yes, google recognises keywords separated by divisions such as “-” or “|” as separate keywords/phrases.. But I wouldn’t agree that there’s no major difference in arrangement. Picture the scene:
You use the title tag “Professional SEO – Everything SEO” and your competitor uses “Everything SEO – Professional SEO”. A potential customer then searches google for “Professional SEO”. If you use your logic (and experiment and you’ll see it’s true) – you will find that “Professional SEO – Everything SEO” would rank higher.. As the first two keywords, and the first segment of the title; are an exact match. Whereas the competitor doesn’t have an instant match in their title – only in the second segment.
Thanks for your comment; it’s refreshing to have someone comment who I can really respond to properly.
hi
This article gives best Tips on Search Engine Optimization.
Thanks
Thank you for the post, it was very informative.