Webmaster Blog

“How do I make my Privacy Policy live up to Google’s requirements for AdSense Publishers?”

I get asked this question so much I thought I’d make a post about it.  Lots of people don’t realise what they need to include in a privacy policy to please Google when using the AdSense system.

Well there’s not too much to it.. If you look at my privacy policy you’ll see that I have a very personal approach because I’m a more personal person than most like to be when running websites.  I believe it portrays a more wholesom character.. But most will try to act 100% professional when making privacy policies so heres a template I’ve drawn up for you to use.  You may copy it directly or you can change it to your desires.  Either way, here’s a simple template:

On-Site Advertising

Google, as a third-party vendor, uses cookies to serve ads on our website in order to serve relevant advertisements.

Google’s use of the DART cookie enables the service of advertisements to our users, based on what pages and content you choose to view within our website.

Google offer you the option of removing yourself from this service if you may choose.  You may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

I hope this helps many of you create or simply serve an AdSense compliant Privacy Policy for your website.  This template covers the most recent privacy policy update notice you will have recieved sometime in March 2009.

Popularity: 72%

Many people have trouble getting their AdSense Pallets to blend.

It never appeared as obvious to me, but after a bit of trial and error, it seems the answer to blending is simple!

Firstly, there is an alternative preference to blending, which is to make ads clash instead of blend.  If this is your preference then just do the opposite of my blending advice!

To blend ads properly here are the basics rules:

If the area around the advert placement is a light colour, you want the adsense to be a light colour.  Whilst this seems obvious, you must realise it’s not about matching the ad background with the page background.. Not by any means.  You want the ad to be slightly heavier than the rest of the page, but still faint.  For example, with a white background, you may want to use a very pale green, blue, or orange.  By pale I mean very light, faint colour. Then you want the border a similar colour, only a tiny bit (but noticablely) darker than the ad background.

If you’re using dark ads, simply do the opposite of the above!

I hope this helps some of you with your Ad Placement.

Comments welcome!

Popularity: 100%