Webmaster Blog

This article will explain the best ways to utilise the Title tag of your web page effectively in terms of Search Engine Optimisation.

Right, assuming you know your targeted keyword, it is vital for it to be in the title element of your website. But where?

The biggest mistake of all is to think that only the homepage needs the main keyword.  WRONG!

You want your keyword(s) to be on every single page, along with the page’s header.  For these pages, you have a choice to make in terms of what you value more.  Having the keyword present in your title is one thing, but its position does matter.

If you want the main focus to be your main keyword, across every page, you must place it before the title of the current sub-page.   So for example, I would have  ”Webmaster Blog” at the beginning of the title on every page of this blog.

However, personally, I want the main target for my articles to be the content of each article rather than the general content of the site… So I put Webmaster Blog at the end of my Title tag.

This means that the main focus is on the keywords in my headers (as “SEO Tips” or “SEO titles” is what people will  be searching for, if they are to land on this page; so that is instantly given priority over “Webmaster Blog” in my opinion).

How to separate the page title vs. the site-wide title / keyword.

Now you’ll be wondering if there’s any distinct way of separating the two – well, not really.. But what I do know is Google prefers characters like “-” and “|” to separate page title segments.. Characters like “»” can be incorrectly displayed in title bars so it’s best to avoid them and stick to simple characters.

You can however, in the event that you’re using the page keyword then the main keyword (in that order!), you can also use the structure *Page Title* on *Site Title/Keyword*.

This has proven effective for me on a number of sites, but you really do need to just go with what you prefer, and experiment a little!

Good luck with your SEO!  Stay tuned for the next SEO article!

Popularity: 15%

This SEO article will explain how to search engine optimise images, and how it can help drive traffic to your website.

Most webmasters do not realise it, but SEO can be implemented with images on your site, and it is a very good idea to do so.

Why? When users search for images and you have images of the searched description, you will more than likely receive at least one visit from that person.

How to SEO your images.

When displaying images on your website, generally you will have something that looks like:

<img src=”http://yoursite.com/path/to/image.jpg” />

Whilst this is fine for showing a picture to your already acquired audience, it’s not bringing you the full potential audience of those people who actually search for those images – even if you give the page a really good title!

So instead of having your standard picture code as shown above, give it an ALT attribute (alternate text).  The true purpose of this is for when the image cannot be displayed, it will show the alternate text instead to give the audience a rough idea of what the image was supposed to be..

BUT it’s true value to you – the webmaster – is how the search engines use it!

Using ALT text on your images allows top search engines like Google to apply a real title to the image.  Okay you might have a post title which the image is relevant to, but the image isn’t necessarily going to be named the same as your post.  So to name it accurately in the eyes of the top search engines, use the ALT attribute.

So how do I SEO my Images?

Well instead of using your standard “<img src=”http://yoursite.com/path/to/image.jpg” />” image code, use this:

<img src=”http://yoursite.com/path/to/image.jpg” alt=”The SEO Title of the Image” /> – obviously replacing “The SEO Title of the Image” with the relevant text to describe your image.  Keep it short though – a paragraph wont help you, think of it as naming a file, it just needs to be a title for the image, but a relevant one.

Now, go get recognised on Search Engine’s Image Searches now by implementing this handy SEO method!

Popularity: 8%

One of the biggest requests here is for SEO articles, so finally I’m going to start on the band wagon and give some useful tips to get your website high up in the SERPs (Search Engine Results Pages).

The first thing to realise with SEO is that you want to take full advantage of every possible place you can in terms of relevant keywords.  This includes your URLs

Search Engine Optimising URLs

The first thing to understand with URLs / links is that if you can’t read them and get a small insight as to what the page is about, how will the Search Engines?  Sure the crawlers will pick up the content on the page but they do take the URL keywords into account!

So, you want relevant keywords in your URL, not /page.php?id=1

Let’s say you have a website about vehicles.  Each vehicle  is listed under the categories for ‘type’ and ‘manufacturer’.

You have a page for a Ferrari F430 Spider under the category “Ferrari”.  A search engine optimised URL for this would be something like:

chuckunvehicles.com/sports-cars/ferrari/ferrari-f430-spider.htm – See the hyphens (-) in between the words? It’s always a good idea to use hyphens in URLs.  Why?  Well simply to define your actual keywords… If you didn’t use hyphens, a search engine crawler may read this as “sportscars” and “ferrarif430spider” – See the problem?  We want to define our keywords without mistake or misinterpretation!

Also, notice the order of the categories? It’s only sensible to make sure your categorised URLs are in a logical hierarchy!  This shows search engines that the page is under ferrari, which is under sports-cars.  You want to build understandable relevance with your URLs.

To create good SEO URLs without making each page individually you’ll need to know how to use Apache’s .htaccess file to retrieve the content.. I will write a post on .htaccess soon!

All the best with your SEO! Come back for more soon!

Popularity: 18%

Hooray! Today is a good day!

Why? I have reached page 1 on Google for the keywords: Webmaster Blog!

I have been straining to get on page 1 for a long time, and it seems all that effort has paid off.

Thanks to everyone who has linked to my best articles, I am sure this has no doubt helped a lot

As a celebration I feel I must do something.. So expect some big change or offer here over the coming week!

Thank you all!

Popularity: 4%

Need an SEO analysis done on your website but can’t afford to pay for it?  Well I have the perfect solution for you!

I recently discovered a perfect All-In-One SEO Analysis tool, handy for any level webmaster looking to perfect their website for the almighty search engines!

The tool is by PineBerry, and can be found here.

This SEO analysis tool provides you, the webmaster, a complete run-down of your websites SEO properties.  It shows you in simple, easy to understand terminology, how to improve your Search Engine recognition.

What I really love about this tool is that it gives you a “points” system, which makes it easy to determine which factors of the analysis are most important, and which ones you can focus on at a later date once you’ve consulted the more severe parts which have deducted you the most “points”.

So go ahead and get a completely free analysis of your websites SEO situation now.

http://www.pineberry.com/en/skills/seo/analysis-tool

Popularity: 14%